How to create demand for your product | Mike Manzi, VP Sales
Description
Join us in this insightful episode as we sit down with Mike @officialsalestips, a five-time head of sales who has driven over $100 million in revenue across 50 SaaS companies. Mike shares his journey of creating effective lead, sales, and leadership systems while advising over 100 startups.
We delve into common sales mistakes, the importance of content creation, and practical tips for leveraging social media platforms like TikTok and Instagram to build a strong audience and generate leads. Whether you're a startup founder or a seasoned executive, Mike's advice on integrating sales and marketing, optimizing content, and building trust with your audience is invaluable.
Don't miss this episode to learn how you can successfully grow your business using innovative strategies and thoughtful execution.
00:00 Introduction and Guest Background
00:26 Mike's Career Journey and Key Learnings
01:21 Common Mistakes in Sales
04:08 Effective Sales Strategies
07:10 Importance of Content Creation
10:17 Building Trust Through Content
19:34 Practical Tips for Content Creation
22:22 Getting Started with Social Media
28:23 Case Studies and Success Stories
33:11 Final Thoughts and Advice for Founders




