DiscoverStrike GoldHow to get users to do what you want using “Choice Architecture”
How to get users to do what you want using “Choice Architecture”

How to get users to do what you want using “Choice Architecture”

Update: 2018-11-25
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In this episode the Roy Bendor Cohen, founder of Q - Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process - can help us marketers and product people to drive user behaviour to here we want it to go.
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How to get users to do what you want using “Choice Architecture”

How to get users to do what you want using “Choice Architecture”

Jonathan Kahn & Roy Povarchik