How to save the planet by building a successful business / Interview with Lubomila Jordanova — CEO of Plan A
In today's episode I'm joined by Lubomila who is the CEO of Plan A — one of the hottest European sustainability startups.
This Software as a Service company that started as a donation platform recently got a 3 million dollar investment which enabled them to start expanding their operations on a much bigger scale. In this podcast, Lubomila will tell us more about what did it take to pivot the company in a way she did with Plan A, what are the benefits of embracing sustainability and why is it important for CEOs to be humble.
Dorian — Bornfight Content Creator
Lubomila Jordanova — Plan A CEO
Lubomila Jordanova is the founder and CEO of PlanA.Earth, a Berlin-based startup developing an end-to-end platform that enables companies to measure, monitor and reduce their environmental footprint and improve their ESG performance. She is also the co-founder of the Greentech Alliance, a community of 500+ startups which are connected to over 350+ advisors from VC, media and business, who help them monthly with advice and feedback. Prior to Plan A, she worked in investment banking, venture capital and fintech in Asia and Europe. She was recently announced as Marshall Fund Fellow for 2021 and 100 Top Women in Germany 2020.
ABOUT PLAN A:
Plan A is a Berlin-based automated B2B SaaS platform that enables businesses to monitor and reduce their emissions, while improving their ESG performance. Our software empowers businesses to manage their carbon accounting, while mitigating their negative impact on the planet. Making them the leading stakeholder in the fight towards net-zero.
Why? Because there is no Plan B for our planet.
00:00 — Intro
01:25 — What is Plan A all about
02:16 — Switch from a donation platform to a SaaS
04:30 — Sales process at Plan A
05:33 — Benefits of Plan A
06:49 — Effects of tech on climate change
09:39 — Changing the mindset about climate change
16:50 — Building a healthy company
18:42 — Sustainability in corporations and smaller companies
21:36 — Biggest challenges of building Plan A
23:35 — Emphasis on company culture in Plan A
25:10 — Handling operational activities
26:40 — Advice for new startup owners
28:03 — Future of Plan A
29:13 — Outro
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