How to scale marketing when the budget says 'No'
Description
Scaling marketing without a bottomless budget? It’s a balancing act - part strategy, part scrappiness and a whole lot of creativity! In the episode of CMO Therapy I’m joined by the brilliant Katie Hayes, Head of Marketing at Ozone API, who’s mastered the art of doing more with less.
We dive into how Katie’s built a standout global brand with a small but mighty team, smart partnerships and some seriously savvy content moves. As Katie said, “you can do a hell of a lot with a specialised, talented, ambitious, keen team.” Expect lots of great tips on co-marketing, content repurposing, scaling without overspending and personalisation that doesn’t cost the earth.
If your budget’s being stretched, shifted or squeezed but you’re still expected to make magic happen, then this episode is packed with real talk and actionable advice.
Music clip by Filo Starquez with Divergence
United States
