How to smash Black Friday | EP38
Description
After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday.
In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, audience strategy, and avoiding lazy “10% off” tactics.
Expect chat about golf-themed discounts, over-masculine marketing metaphors, and why 80% of good email marketing happens before you ever hit send.
👉 Follow for more episodes on growing, segmenting, and sending better emails.
#newsletters #crm #emailmarketing
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