How to use an experience design framework - Guy Ligertwood, Head of Design at Lumiant
Update: 2022-10-24
Description
We're often asked at Lumiant, how advice professionals can consider designing their client experience. It's a challenge many advice professionals have to work through when they put on their business owner hat and without the right framework can often feel daunting.
To help, we enlisted the services of our design professional Guy Ligertwood, Head of Design here at Lumiant to talk through a simple design framework advice professionals can use in their business when thinking about experience design.
In this episode Guy discusses:
- His experience transitioning from a non-design background to a design role. A place Advice business owners find themselves in all the time!
- His observations of experience design within the Advice industry
- The double diamond design framework - define the problem, research the problem, design , deliver then go around again and iterate
- The importance of really testing if you're solving the right problem
- Knowing when to acknowledge and embrace bias in the process
- The importance of circling back post implementation to test if the problem was really solved.
To learn more about how Lumiant can help you engage clients with values based advice visit www.lumiant.io
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