![How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]](https://img.transistor.fm/aFHcY2-W5l_Ah3l7EfDaWe2sNCCbFnTEvaDlaiwJfMA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODcv/MTcxMTk0NDU5MC1h/cnR3b3JrLmpwZw.jpg "How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]")
How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]
Update: 2022-09-02
Description
Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies.
đź“„ Click here to read the transcript
Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!
🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!
CommentsÂ
In Channel
![How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]](https://img.transistor.fm/n83qJmWitbLFEX7G9U2ZvWSz4KnSkqa6zSdZIAo4KX8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDIv/MTcxMTk0NDc0Ny1h/cnR3b3JrLmpwZw.jpg "How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]")
![Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]](https://img.transistor.fm/Niat82Ygam0UH8O7vjl6YE6FWJwFDRgieFiSft0lh30/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDEv/MTcxMTk0NDc0Ny1h/cnR3b3JrLmpwZw.jpg "Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]")
![How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]](https://img.transistor.fm/TvkgBMl65AsheF7dLzNQPWJWDgkBQGfqiRBzimLKVgM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDAv/MTcxMTk0NDc0OC1h/cnR3b3JrLmpwZw.jpg "How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]")
![Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]](https://img.transistor.fm/3rBYE8R_zai0HJR4KGvCt5xf9g1aXUWbf3oJnEujUTQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTkv/MTcxMTk0NDc0MS1h/cnR3b3JrLmpwZw.jpg "Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]")
![Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]](https://img.transistor.fm/rG9-7AIHPtSTCnRye2OAlpSkanZXWdmHBX-CBBIC-ck/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTgv/MTcxMTk0NDcyMS1h/cnR3b3JrLmpwZw.jpg "Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]")
![How to define your market [S02, #14]](https://img.transistor.fm/0kxZ1twlp7hMtf0bPKDf4gmfe1AkUbVDRw8TYV16FMs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTcv/MTcxMTk0NDY5My1h/cnR3b3JrLmpwZw.jpg "How to define your market [S02, #14]")
![Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]](https://img.transistor.fm/6FHse5iZ9ow4eMq35G8nHnI7hAvz0vZDAj9tSTVvMRo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTYv/MTcxMTk0NDY5MS1h/cnR3b3JrLmpwZw.jpg "Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]")
![Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]](https://img.transistor.fm/o5u3Bgov2CsFkqBDaQcjABnny48rhqr6jhA3kbWBwsA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTUv/MTcxMTk0NDY4OC1h/cnR3b3JrLmpwZw.jpg "Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]")
![A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]](https://img.transistor.fm/-yWaifG6IjQFDIJ_ulTGmwDV_0hkQhkN-b9rZgEHv84/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTQv/MTcxMTk0NDY1My1h/cnR3b3JrLmpwZw.jpg "A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]")
![Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]](https://img.transistor.fm/-4ckozzoWjsgkaX2cY4EBGgZmJAaxQwMWo03LuJr-04/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTMv/MTcxMTk0NDYzMy1h/cnR3b3JrLmpwZw.jpg "Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]")
![Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]](https://img.transistor.fm/DI19HbHZU0qAyFgEx2NtN4K7lmnpzrtC62NPLg2Ijcs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTIv/MTcxMTk0NDYzNS1h/cnR3b3JrLmpwZw.jpg "Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]")
![What new-age brands are getting wrong [S02, #8]](https://img.transistor.fm/3VW5jtE2AP2faPl2ELQMM7_SGw-x2bBus5fXiA4_Cmk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTEv/MTcxMTk0NDYyMy1h/cnR3b3JrLmpwZw.jpg "What new-age brands are getting wrong [S02, #8]")
![What makes iconic brands iconic [S02, #7]](https://img.transistor.fm/GHy4VAO0C4Rag_HYH3TvUV_mMsr76zlvSOdn6_7rTic/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTAv/MTcxMTk0NDYyMi1h/cnR3b3JrLmpwZw.jpg "What makes iconic brands iconic [S02, #7]")
![The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]](https://img.transistor.fm/CLNjT-7qNaQ6B6xG-nULLXsSlph8NzeGpmJQ3jcw5XY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODkv/MTcxMTk0NDYwMy1h/cnR3b3JrLmpwZw.jpg "The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]")
![Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]](https://img.transistor.fm/RyzMgHSg6s_fo2I73HzutXvg8-ZrpI18kaR_dZe62vU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODgv/MTcxMTk0NDYwMy1h/cnR3b3JrLmpwZw.jpg "Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]")
![How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3]](https://img.transistor.fm/p-ISJwfAY00c6JztlajFyDNAgjW-zGNXS1ZN-9Xc2BM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODYv/MTcxMTk0NDU4MS1h/cnR3b3JrLmpwZw.jpg "How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3]")
Download from Google Play
Download from App Store
United States00:00
00:00
x
