What happens when AI moves fast but marketing fundamentals stay the same? 

In this episode of The Search Session, Gianluca Fiorelli sits down with Michelle Robbins to unpack why understanding human behavior still sits at the core of effective search and marketing strategies, even in an AI-driven world. 

They cut through the hype to discuss practical AI adoption, data maturity, shifting expectations of Google and LLMs, and the ethical realities shaping the future of search. A sharp, grounded conversation for anyone navigating AI without losing sight of what really matters.

This is the 43rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07 ) Meet Our Guest: Michelle Robbins
• (04:58 ) "All This Has Happened Before"
• (09:49 ) Soft Skills and Linguistics in the AI Era
• (16:08 ) Why Data Foundations Matter More Than AI Models
• (26:20 ) How Michelle Robbins Evaluates AI Models in Real Work
• (31:40 ) The Hard Truth: Google Does Not Owe You Traffic
• (40:41 ) Publisher Strategies in the AI Era
• (51:48 ) The Complexity of AI Ethics
• (55:35 ) Michelle Robbins — Life, Books, and Beliefs

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/human-centered-ai-seo 

Where to find Michelle Robbins

• LinkedIn: https://www.linkedin.com/in/michellerobbins/ 
• X: https://x.com/MichelleRobbins 
• Website: https://www.linkedin.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking