Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest

Update: 2025-07-01

Description

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to traditional approaches. They explore various research types, the impact of AI, and the importance of hybrid research combining customer and market insights. Latham also shares his career journey and insights into transitioning from large corporations to smaller, agile companies.

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

Comments

In Channel

The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster

2025-11-2340:45

Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster

2025-11-1027:40

Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster

2025-10-2731:14

Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster

2025-10-1944:05

GEO Optimization x Marketing Analytics, with Carlos Corredor | Sponsored by SearchMaster

2025-10-1434:27

Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster

2025-09-2925:28

Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster

2025-09-2334:22

Revenue Growth x Marketing Analytics, with Mitch McGinley | Sponsored by SearchMaster

2025-09-1424:11

Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster

2025-09-0530:32

Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster

2025-08-1934:47

The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster

2025-08-1044:22

Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster

2025-07-2130:54

The Future of AI in Marketing x Analytics, with Jeff Sauer

2025-07-1433:13

White Hat SEO and Marketing x Analytics, with Cody Jensen - CEO & Founder of Searchbloom

2025-07-0729:08

Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest

2025-07-0127:38

Personalized Marketing Links x Advanced Analytics, with Scott Cate

2025-06-1529:44

Navigating Political Divides using Marketing Analytics, with Chris Peterson

2025-06-0930:47

Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe

2025-05-2636:05

Marketing x Analytics: Revolutionizing Creative Content with AI, with Satej Sirur

2025-05-1939:36

Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen

2025-05-1142:07

00:00

Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest

#box-pro-ellipsis-176506919720812{-webkit-line-clamp:2;}Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest

Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest

Alexander Sofronas

Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest