I'll Tell You What Consumers Really, Really Want - With Guy White
Description
Guy White is the founder of Catalyx, a successful and very innovative agency based in Geneva helping brands connect with their ideal consumers. Originally from the UK, Guy quit the safety of corporate life to start his 1st business before he turned 30. In this episode Guy we discuss his view of risk, entrepreneurship and leading a start-up organisation.
Full Episode notes https://www.alexcongdon.com/23
Episode Highlights
00:57 - Who does Catalyx help and how?
05:36 - A different approach from other market research agencies
13:27 - Challenges and difficulties of setting up the business
19:22 - Practical support and inspiration from others
23:50 - Business and clients achievements
22:06 - What are the future goals for the business?
23:50 - Who would you like to mentor ?
United States
