I Don't Think TikTok is for Me. Or is it?
Description
Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.
We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content beats professional shots every time, and how to turn those viral views into actual bookings through your email list and website.
I'll admit, I was sceptical about TikTok. But with over 1,000 new email subscribers in six weeks and actual bookings coming through? I'm a convert. If you've been sitting on the fence about TikTok, this episode might just change your mind.
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Key Takeaways
- TikTok's audience has matured – 25-50 year olds with disposable income are actively searching for accommodation on the platform
- Authentic, UGC-style content significantly outperforms polished professional photography for engagement and conversions
- TikTok works as top-of-funnel marketing – focus on driving traffic to your website and email list rather than expecting immediate bookings
- SEO matters on TikTok – use conversational search phrases in captions and specific hashtags to appear in search results
- Create a seamless booking path by connecting Instagram (with link in bio)
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Find out more about Paige McNeil
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*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
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What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
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Connect with Sarah:
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