In this episode, I share what I learned from investing $45,000 in Alex and Layla Hormozi’s VAM Workshop. The event focused on scaling businesses from $3 million to $100 million using their Value Acceleration Method framework.

I break down the biggest lessons I took away in marketing, sales, and general business strategy. From optimizing conversion rates through structured testing to motivating sales teams with weekly incentives, I cover practical insights that can be applied to any business.

I also talk about the importance of delegating effectively and mentoring your team beyond just their work roles. If you’re trying to scale your business or just looking for better ways to optimize what you’re already doing, this episode has plenty of actionable advice.

(0:00 ) - Introduction
(0:18 ) - What We're Going to Cover
(0:45 ) - What is the VAM workshop?
(4:31 ) - Marketing Frameworks
(23:38 ) - Sales Frameworks
(45:25 ) - General Business Lessons & Realizations
(56:04 ) - Was the VAM event worth it?
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