Anne Frank house… Operation Underground Railroad… and what YOU can do NOW to help save children from slavery. This IS our problem, we can help.

On today's episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in. Here are some of the insightful things you will hear in this episode:

• What Russell's real motivation was when he said he would speak at Tony Robbins Business Mastery event.
• Why visiting the Anne Frank house had such an emotional impact on Russell.
• And how you can save someone in similar circumstances to Anne Frank in the present day.

So listen here to find out how sharing the message of Operation Underground Railroad, you can help save a life.

---Transcript---

Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. I just got back from speaking at a Tony Robbins event and got back from the Anne Frank house in Amsterdam, and I got some really cool stuff to share with you guys.

Hey real quick, before I start this episode I just wanted to let you know that for some reason the recording went kind of strange on it, but I thought the content was really good and impactful and important. So instead of just deleting it and not posting it, I thought I would share it with you anyway. For some reason it happened on this episode as well as the next episode. Just letting you know that. I apologize for the bad audio, but I promise you it's worth it if you listen and get through some of the little audio issues. Thanks so much, I hope you enjoy this episode.

Alright, so the last 20-25 however many hours, I have been flying home from an amazing trip, and I was planning on doing a whole bunch of podcasts on the trip but between jet lag and speaking and slides and then traveling and then more jet lag, and then more exciting things, I just never had a chance to sit there on my phone and check in with you guys and share some cool stuff.

So I'm home now, I just got back and I've been out working out and it's a beautiful day and I wanted to walk around my track for a little bit and thought, you know what, what better time than now to kind of jump on and kind of share some of my cool thoughts from this trip.

So first off, the trip started with me speaking at Tony Robbins' business mastery event, which is pretty cool. It's actually, everyone there kept saying, "Is this the first time you've spoken at Tony's event?" And actually no, it's the second time. The first time I spoke was actually Business Mastery in Fiji probably 7, 8, almost 9 years ago now, dang. I can't believe it was 9 years ago. It was before Aiden was born, and he's turning 8 in a couple of weeks.

So anyway, we're out there and spoke at that event and then since then, Tony and I have done some things kind of on and off, but never really connected, he never had me speak at one of his events again. And then the last two Funnel Hacking Live's Tony spoke at, and actually after the last one he messaged me and asked if I wanted to come and speak at Business Mastery, but the dates didn't work out, so I had to say no last year. But luckily they offered it to me again this year. And I thought it would be kind of fun to come out there and see these people. And to be completely honest, my real motivation is I just wanted to show off to Tony Robbins.

They asked me what I charge to come in and speak, and I think they were shocked to know that my fees were about the same as Tony's fees, which makes me feel good. I told them basically for me it was $250 grand a day. So we got two days of travel in between so about $750 or so. But I was like, "Or, instead of paying me, I would come and let me sell and I would do it for free. You just gotta cover my flights out there." and luckily they took door number two, because that's all I really wanted to do anyway.

So I went out there and had a chance to speak and offer Clickfunnels to his audience. He wanted me to speak more on digital marketing, so I had to kind of change the presentation up a little bit, but for the most part, it was similar because it's the same message people need to know to understand our world, funnel building, funnel hacking, driving traffic, all that kind of stuff. So I customized it for them, but at the end made a very similar offer to what most of you guys have got and invested in the past.

Hopefully it's not too windy out here, I'm going to step out so it doesn't effect this podcast. Anyway, that was kind of what we did, which was awesome. And sales went great. I think we closed 23% of the room, which typically speaking, in European markets, it's way harder just because of the culture. People aren't used to jumping up and running to the back. But I was proud to say that I did get a table rush, which is the first time I've ever gotten a table rush in Europe, which was really cool. And I sold 23% of the room. When all was said and done it was somewhere between 750-800 thousand dollars in sales, which was awesome.

So that was a good, and again my whole goal was to show off to Tony so that he'll be like, "Man, you should speak at all our events." In fact my goal, I'm going to set this out there into the world, my goal is to actually do Funnel Hacks presentation at UPW with 10,000 people in the room because I think that'd be way cooler. But I needed to start here. So that's kind of what happened and it was fun. I got to see Tony speak, got to see him sell his stuff, and then my thing.

And then after that we're like, let's go see the Netherlands, see what's here. So the next morning we went down to Amsterdam, the event was in Rotterdam, that's where we spoke at, then we went to Amsterdam because we wanted to see that. It's funny because most people go to Amsterdam for totally different reasons than we do. In fact, I had Julie Stoian and a couple of other people who were just like, "You know, everyone else goes to Amsterdam for the red light district and to get the legal stuff. And you guys go and didn't do any of that stuff. You guys are such nerds." I'm like, "I know, it's the coolest."

So a bunch of Mormon guys down there in Amsterdam trying to experience the city as well as we could. We had a great time, we rented bikes, if you've ever been there, it's insane. A million bikes going crazy, it was nuts. We had such a good time. Anyway, I digress.

The coolest part, and this is what I wanted to share with you, we wanted to go to Anne Frank house. Last time I was in Amsterdam I didn't even, so dumb, I didn't even realize it was there. And we went on a boat tour, my wife and I and we saw it and we tried to get in and it was sold out. And so this trip, same thing, a month ago we tried to book tickets and apparently we were too late. So they sell out like a month in advance. So we thought maybe we'll go down there and just bribe someone to let us come in.

So we went down there the first day and like, "Hey, we will give you any amount of money to let us come in." and they're like, "No." We're like, "Come on, there's got to be some entrepreneur here who wants my money, let me in." and they're like, "No, but tonight at 7-9 if there are any open tickets they go online. So go there and you might be able to get some." So I had Melanie, my assistant here in Boise, we messaged her so she went on. She's refreshing every 5 seconds trying to get the tickets, and luckily for us she got four tickets.

So the next morning we woke up and went to the Anne Frank memorial. And man, there's just something about places like that. I know the first thing for me, that blew my mind, how it wasn't that long ago. It was like 70, 80 years ago, something like that this whole experience happened. It was not that long ago. And that was just the first thing. And then as you go into the home and you go into the place where they had the bookshelf you pulled out and it's a stairway up into the attack and you see this place that she's imprisoned for two years. And they made it almost to the end, I think like 3 or 4 months before the war ended they got caught and she ended up dying, I believe of Typhoid fever, in one of the concentration camps.

But for two years the Lord preserved her in this spot. And during that time inspired her to write her thoughts down. So she's keeping this journal and writing these things. And as I'm going through this I'm like, "Why…" because I don' tknow about you, but I don't believe that God just does random things and it's like, oh that was weird. I think things are planned and calculated and figured out and I think that he protected her so she could leave this message in this journal, and even protected the journal, the diary in a way that when her father came back later was able to still find it and publish it.

You look at just her little story and her little piece. She was 15 years old when she passed away, she wasn't even, she was 15 or less and this diary has become such a powerful thing for so many people. I looked at a month before we couldn't even get in because so many want to come and just experience in just a little way what she went through.

And what's crazy, I hadn't even connected these two things together until I was in the room. The night before we had just launched our new, the new prelaunch for Operation Underground Railroad documentary that we showed at Funnel Hacking Live, so we do this big launch, getting everybody to come register and just share the message, which is just kind of a cool special thing anyway.

So we're doing that the night before, and the next day we're in the Anne Frank home, and I'm sitting there, and I had this impression while I'm sitting there. I'm like, Anne Frank lived thro