DiscoverThe Elevated Coach PodcastI Made $250K Selling Life Coaching With a Google Doc (No Sales Calls)
I Made $250K Selling Life Coaching With a Google Doc (No Sales Calls)

I Made $250K Selling Life Coaching With a Google Doc (No Sales Calls)

Update: 2025-05-22
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Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠


Key takeaways:

  • You can sell high-ticket coaching without sales calls.
  • A sales doc serves as a confirmation rather than a conversion tool.
  • Understanding your audience is crucial for effective marketing.
  • The position of the sales fulcrum determines your selling success.
  • Creating content is more valuable than spending time on sales calls.
  • Emotional resonance is key to connecting with clients.
  • You need to sell your unique mechanism in a saturated market.
  • The authority flywheel helps convert leads into clients efficiently.
  • Building trust is more important than lead volume.
  • Assess your readiness before moving to sales without calls.


Sound bites:

"You don't need enrollment calls to sell coaching."

"When someone's ready, they don't need to be convinced."

"The goal is to capture, nurture, and compound trust."


Time stamps:

00:00 Introduction to Soulful Sales

03:31 The Sales Fulcrum Explained

06:24 Understanding the Three Sales

09:20 Building Connection and Trust

13:16 Key Assets for Driving Sales

16:07 The Authority Flywheel in Action

19:03 Determining Readiness for Sales Docs 

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I Made $250K Selling Life Coaching With a Google Doc (No Sales Calls)

I Made $250K Selling Life Coaching With a Google Doc (No Sales Calls)

Joel Burgess