Jeff Archibald is one of the lucky few who was able to sell his agency, and now he advises other agency owners. In this interview, he reveals what he would do differently if he had to start his agency all over again. We break down the critical mistakes most founders make, starting with the failure to set revenue goals and reverse-engineer a plan to meet them. Jeff explains why being too risk-averse and not reinvesting a portion of revenue into promotion hindered his agency's growth. He also shares the powerful 3-tier proposal method he adopted that transformed his pricing strategy by removing the fear of overpricing , and explains why you must proactively plan for your company's future instead of just reactively hiring when you get busy. This is a masterclass in building a sellable agency the right way. Check out the company: https://www.jeffarchibald.ca

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👀 CONNECT WITH SEAN

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🕒 CHAPTERS

00:00 - Thing #1: Reverse-Engineer Your Revenue Goals

02:28 - Why "Making Money" Isn't Enough to Survive

08:17 - Thing #2: Reinvest in Promotion From Day One

10:06 - Thing #3: Build Strategic Partnerships Intentionally

15:10 - Thing #4: Master The 3-Tier Pricing Proposal

21:40 - The Psychology of Price Anchoring

24:01 - Thing #5: Proactively Plan For Growth (Stop Reactive Hiring)

28:18 - The Hard Truth About Your Identity After an Exit

29:53 - Recovering From Founder Burnout

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