In this episode, Gresham opens up about the internal doubts that have slowed his progress over the past two months. He wrestles with the classic “where’s the payoff?” question, balancing paid lead packs against the organic social media tactics that have yielded better results for him.

He also questions the “broad‑stroke” philosophy advocated by some brokers, noting that casting a wide net brings unqualified leads and dilutes focus. 

Finally, Gresham commits to a step‑by‑step approach, experimenting with the new domain, building out content, and granting limited access to a partner who can help execute the plan.

He emphasizes the importance of consistency, creativity, and community collaboration, promising regular updates and encouraging listeners who are builders to keep moving forward. 

• Blue Star Franchise: bluestarfranchise.com


• Browse the Franchise Inventory: bluestarfranchise.com/franchise


• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment


• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

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