In this episode, Gresh discusses the importance of execution over merely having a playbook, noting that while the franchising model supplies a detailed roadmap, success hinges on the founder’s ability to actually implement it.

He also mentions challenges such as client layoffs, under‑delivering strategy sessions, and weighing the ROI of a mentorship program he feels isn’t paying off.

Despite the hurdles, Gresh emphasizes the power of networking. He recounts gaining referrals through a BNI group, which led to a promising conversation about a potential franchisor.

He acknowledges that consistent outreach—especially to people affected by layoffs—is essential, even if the volume of responses can be low. Looking ahead, he plans to focus his time on networking, continue incremental outreach.

• Blue Star Franchise: bluestarfranchise.com


• Browse the Franchise Inventory: bluestarfranchise.com/franchise


• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment


• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

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