DiscoverInspiring Careers Podcast (ICP)ICP 023 Andrew McBurney, SEO specialist, helps local businesses rank better on Google.
ICP 023 Andrew McBurney, SEO specialist, helps local businesses rank better on Google.
Andrew McBurney, founder of www.mcburneymarketing.com, Canadian, left his job to have more freedom. We worked next to each other in our coworking in Chiang Mai and he gave me some useful SEO tips.
He tells us why he went to C.Mai and how he met one of the best SEO communities there, to hone his marketing skills. Back in Canada, with his own SEO agency, he now serves a well-defined niche of local businesses.
In this conversation, Mari asks many SEO questions she has and they talk about tips and how things work.
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We Talk About
[0:50] Why Andrew left his 9-to-5 and spent some time in Chiang Mai, Thailand.
[5:40] What a Search Engine Optimization specialist does. Three ways to appear in Google's first page.
[6:43] Back in Canada, working with other freelancers for a specific niche of local businesses.
[12:48] What is needed for a blog to rank better. Thoughts on consistency.
[16:22] Signals for Google that you are worth talking about. Publishing on many platforms.
[18:15] About SEO plugins for WordPress. Yoast SEO, Keywords Everywhere, and others.
[20:35] Free tools one can use
[24:05] The importance of Keywords lists. Finding the balance between keyword research and content writing.
[26:49] Internal and external links in blog posts. the way Google looks for links.
[28:28] Tools to evaluate your blogs (SEO audits)
[30:40] Knowing your target audience. Auditing your competitors. Discovering how people are finding you.
[34:29] How much and when to invest in SEO. How to find affordable SEO services.
[24:25] "What really comes down to is just having high-quality content.”
[5:06] “(in Chiang Mai), it's easier to find like-minded people especially with that entrepreneurial not-so-normal by society standard mindset.”
(37:15) (about being self-employed) “I recommend this, I didn’t hate my old job (…), the headaches these days are much greater (…) but they are more fun and challenging and I enjoy it even more”
[30:07] "Interacting on the Internet in general and leaving traces back to your website in non-aggressive manners can help.”
[8:00] "SEO is generally a pretty long commitment. Unless you are working at an hourly rate doing it all by yourself isn't really feasible."
[13:06] "Google's whole goal is to give its customers the best experience. They want that person to come back the next time they need to find something and click-through advertisements."
[18:05] "You can do backlinking where another website links to your website, and that's beneficial as well."
Andrew McBurney company, McBurney Marketing
Andrew McBurney company, My Market Inspector
[2:33] Chris the Freelancer
[2:50] Matt Diggity
[6:08] Google AdWords
[11:25] Mari's article From a digital nomad life to single motherhood. What a journey.
[12:25] Yoast SEO
[12:45] Bridge WP theme
[14:44] LSI - Latent Semantic Indexing
[17:40] LinkedIn Pulse
[21:10] Keywords Everywhere
[21:30] SEO PowerSuite
[23:50] Neil Patel
[29:07] Screaming Frog
[31:35] Google Search Console
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