DiscoverHow I Built This with Guy RazICYMI... HIBT Lab! Blogilates: Cassey Ho
ICYMI... HIBT Lab! Blogilates: Cassey Ho

ICYMI... HIBT Lab! Blogilates: Cassey Ho

Update: 2022-10-131
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Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more. 

This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.

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Comments (1)

Victoria Carrington

This isn't the episode with Cassey!

Oct 28th
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ICYMI... HIBT Lab! Blogilates: Cassey Ho

ICYMI... HIBT Lab! Blogilates: Cassey Ho