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IKEA Bets Big on Changing Consumer Habits

IKEA Bets Big on Changing Consumer Habits

Update: 2022-05-10
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A.M. Edition for May 10. Furniture giant IKEA has announced an over $3 billion investment to open new stores in city centers while outfitting existing locations to serve as distribution hubs for online orders. WSJ retail reporter Saabira Chaudhuri explains the changing shopping patterns driving IKEA’s plans and what they could tell us about the future of retail. Luke Vargas hosts


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IKEA Bets Big on Changing Consumer Habits

IKEA Bets Big on Changing Consumer Habits

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