This week's topic is Ikea.

Something nearly everyone has heard of, it's that place with the great value furniture and the cheap meatballs - but how do you pronounce it?

It was incredible learning about why Ikea is so successful and how they get you to buy so much.

Hear us discuss:

• How to pronounce it!
• How they name their items
• The Ikea Effect
• Their psychological tricks
• Bula Bula
• Their meatballs

Plus your Two Guys One Topic Takeaway.

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