Baylor Bears shake up the Big 12 by hiring Doug McNamee—who hasn’t served as an athletic director nor worked in college athletics for seven years—as their next AD. Is focusing purely on fundraising the bold solution or the next big misstep for Baylor Athletics?

Cam Stuart breaks down why Baylor passed on proven administrators like Ren Baker and Jeremiah Dickey in favor of a local fundraising powerhouse. Get the inside scoop on McNamee’s strong ties to Baylor, his role in the hiring of Matt Rhule, and the administration’s gamble on money over experience. The conversation covers fan reaction, concerns about the athletic department’s direction, and the unprecedented move’s potential consequences for football, coaching hires, and competitiveness in the NIL era. Will this high-risk strategy pay off or set Baylor even further back in the Big 12 race?

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