INTERVIEW: Author and Brand Development Specialist Aliza Licht On How To Stand Out At Work, Why Everyone Is A ‘Brand’ And Jennifer Tilly Dress Drama. Tuesday, July 22nd, 2025 | Sarah Fraser
INTERVIEW: Author and Brand Development Specialist Aliza Licht On How To Stand Out At Work, Why Everyone Is A ‘Brand’ And Jennifer Tilly Dress Drama. Tuesday, July 22nd, 2025 | Sarah FraserDescription
In this episode, I had an incredible conversation with Aliza Licht, a brand expert and best-selling author of "Leave Your Mark" and "On Brand." Aliza shared her unique career journey, from aspiring plastic surgeon to influential fashion PR professional, and how she created the iconic DKNY PR Girl persona. We delved into the importance of personal branding, confidence in the workplace, and the power of pop culture in shaping consumer behavior. Aliza also offered practical advice for those looking to pivot careers and discussed the transformative role of AI in business. Her candid stories and expert insights made for an engaging and informative episode that is sure to inspire anyone looking to make their mark in their industry.
Timestamps:
00:00:00 - Introduction and Guest Overview
00:00:46 - Career Change and Early Career
00:08:04 - Celebrity Mishaps and Fittings
00:23:38 - Tips for Standing Out at Work
00:25:30 - Building Confidence in the Workplace
00:39:07 - Advice for Career Pivots
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