DiscoverBecause We Are StrongINTERVIEW: Pamela Price & We Care When
INTERVIEW: Pamela Price & We Care When

INTERVIEW: Pamela Price & We Care When

Update: 2020-12-16


About Pamela

Award Show Executive Producer | Journalist | Competitive Athlete | Dance Teacher

Mentored by PR/Media mogul Michele Elyzabeth, Pamela Price is the Vice President of LATF USA, a daily lifestyle/entertainment news site, as well as the Executive Producer of the acclaimed annual award show, the Hollywood Beauty Awards, known as the ‘Oscars of Beauty’ and the Daytime Beauty Awards, which celebrates ‘Science behind Beauty.’ 

From the office to the outdoors, Pamela is a competitive trail runner, obstacle course athlete and American Ninja Warrior. 


At LATF, she directs story assignments, runs content management, social media, conducts celebrity interviews, and oversees the creative process/design of the news site and magazine. She writes film reviews, fitness tips, gear/apparel must-haves and race highlights. As an award show producer, Pamela runs talent booking, board and award roster correspondence, as well as oversees the show's production with Founder, Michele Elyzabeth and President, Otis Stokes. 


A formally trained dancer, Pamela began her dance training at the Portland Ballet Company in Maine before studying contemporary and Luigi jazz, while simultaneously running track & field, as well as cross-country; specializing in hurdles and long distance.

She taught dance in New York City and ran the dance department for YMCA’s “Strong Kids Campaign” as well as their after-school hip-hop classes for youth and teens. Choreographing for musicals including “Cabaret” and “Pippin” at French Woods Festival of the Performing Arts, Pamela served as co-head of their dance department and taught contemporary & hip-hop at East Hollywood’s Dance Refuge. She has choreographed for music videos, including Kaneholler’s “Lite Brite” single and the early days of Justine Marino & Heidi Heaslet’s “Funny Dance Show,” which now airs on E!. 

Pamela was scouted for Season 11 of American Ninja Warrior. She competed at the Los Angeles Regionals at Universal Studios. Throughout the year, she competes in trail and obstacle course races; representing her Pro Race Team, HARDKOUR PERFORMANCE under the direction of Coach Justin Nucum. 

Pamela’s top competitive results include: 

  • 1st Place - Spartan Trail Race (AG*) - Lebec, CA - 2019 
  • 1st Place - Valenca Trail Race - 2019 
  • 1st Place - Tougher Mudder - Glen Helen Raceway - 2019 
  • 1st Place - Spacerock Trail Race - 2019 
  • 3rd Place - USA OCR National Championships / Spartan (AG) - 2018 


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INTERVIEW: Pamela Price & We Care When

INTERVIEW: Pamela Price & We Care When

Theresa Thomas & Kristine Hoestermann / Pamela Price