ITV's Ad Sales Slump: Budget Fears and Streaming Wars
Update: 2025-10-25
Description
ITV Braces for Impact: Will Budget Fears Trigger Advertising Drought? News of ITV's advertising revenue slump sends shockwaves as companies halt campaigns amid economic uncertainty surrounding the upcoming Budget. With major investors pulling out and a shift towards streaming already impacting ITV's share price, can the network weather the storm, or will reliance on ad revenue prove its Achilles' heel? The upcoming earnings report looms, and hopes for a holiday season boost fade as major brands hold back. Can ITV's diversification efforts and future sporting events save the day?
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