You’ve heard of Yelp, but are you using it to its fullest potential for your business? On this episode of Paychex THRIVE, Gene Marks talks with Emily Washcovick, Senior Marketing Manager and Small Business Expert at Yelp about how Yelp works to help businesses build connections with customers and succeed in their industry. Listen in as Emily shares her insights on the good that can come from a bad review, how to handle both positive and negative reviews online, the importance of using Yelp to increase your online presence, the features you need to know about, and much more.

Topics Include:

00:50 – Introducing Emily Washcovick

02:16 – Behind the Review podcast

04:02 – You can’t please every customer

05:55 – The positive side of a bad review

08:05 – Yelp as your online presence

12:22 – How Yelp positions itself

15:24 – Industries that benefit from being on Yelp

19:09 – Features of Yelp

23:37 – Connecting with people on Yelp

27:13 – Wrap up

Read about more ways you can connect with your customers and build relationships at www.paychex.com/articles/management/microbusinesses-build-customer-relationships.

DISCLAIMER:

The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.