DiscoverIn DepthIgnoring Silicon Valley advice to build a $3B fintech unicorn | Immad Akhund (Co-founder and CEO of Mercury)
Ignoring Silicon Valley advice to build a $3B fintech unicorn | Immad Akhund (Co-founder and CEO of Mercury)

Ignoring Silicon Valley advice to build a $3B fintech unicorn | Immad Akhund (Co-founder and CEO of Mercury)

Update: 2025-08-06
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Immad Akhund is the CEO and co-founder of Mercury, a digital banking platform that’s become the go-to financial infrastructure for startups. Before Mercury, Immad spent nearly two decades founding companies, learning the hard way what separates a good idea from a great business.




In this episode, Immad shares the hard-earned lessons from launching Mercury as his third startup. He unpacks how he recognized this was the right idea to pursue, what strong product-market fit feels like, and why trying to "iterate" your way to success often leads founders astray.




In this episode, we discuss:



  • Mercury’s unusual culture playbook – and why it works

  • How to hire with intention

  • The trap of weak product-market fit

  • Shipping under intense pressure during the SVB crisis

  • And much more…




References:





Where to find Immad:





Where to find Brett:





Where to find First Round Capital:





Timestamps:



  • (1:07 ) Hard-won lessons from serial entrepreneurship

  • (2:02 ) You shouldn’t copy-paste advice

  • (6:57 ) Why personality trumps culture playbooks

  • (8:48 ) How do you hire for cultural fit?

  • (12:38 ) The values that shaped Mercury’s DNA

  • (14:08 ) The drivers underpinning Mercury’s success

  • (15:50 ) The significance of product-market fit

  • (20:41 ) Don’t fall into the weak product-market fit trap

  • (25:49 ) How to evaluate startup ideas that scale

  • (30:14 ) Mercury’s unlikely origin story

  • (33:51 ) Breaking into the fintech space

  • (37:31 ) Mindset shift: From “This is hard” to long-term gains

  • (39:43 ) Building Mercury’s MVP

  • (44:25 ) Overcoming early obstacles to reach launch

  • (47:36 ) Navigating Mercury’s rapid growth phase

  • (51:18 ) Competition isn’t the reason you’re failing

  • (55:58 ) Crisis management during the SVB collapse

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Ignoring Silicon Valley advice to build a $3B fintech unicorn | Immad Akhund (Co-founder and CEO of Mercury)

Ignoring Silicon Valley advice to build a $3B fintech unicorn | Immad Akhund (Co-founder and CEO of Mercury)

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