DiscoverHouse of MaherIlona Spills on Her Sports Illustrated Cover Shoot with Editor-in-Chief MJ Day
Ilona Spills on Her Sports Illustrated Cover Shoot with Editor-in-Chief MJ Day

Ilona Spills on Her Sports Illustrated Cover Shoot with Editor-in-Chief MJ Day

Update: 2026-03-101
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This podcast delves into the evolving landscape of beauty standards, emphasizing inclusivity and diversity, particularly through the lens of Sports Illustrated Swimsuit and its editor, MJ Day. The discussion highlights the limitations of traditional metrics like BMI, the unique mindset of athletes, and the creative process behind successful photoshoots, including navigating challenging environments and selecting the right talent and photographers. MJ Day shares her journey, the importance of creating supportive set environments, and offers practical advice for taking confident photos. The episode also touches upon innovative fitness technology and the appeal of popular book adaptations.

Outlines

00:00:00
Embracing Inclusive Beauty Standards and Challenging Norms

The podcast opens by discussing the importance of representing women in all their diverse forms, challenging traditional notions of beauty and sexiness. It introduces the concept of inclusive beauty standards and the evolution of brands like Sports Illustrated Swimsuit in championing this cause. The limitations of outdated health metrics like BMI are also questioned, especially for individuals with significant muscle mass.

00:05:52
MJ Day's Journey and Vision for SI Swimsuit

MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit, shares her career journey, starting as an assistant and rising to champion inclusive beauty standards. She discusses the athlete's mindset and the challenges of shooting in extreme conditions, emphasizing the importance of creating a supportive and respectful set environment.

00:13:30
The Art of Photoshoots: Selection, Direction, and Authenticity

This section focuses on the meticulous process of selecting diverse swimsuit styles and photographers who can capture various body types beautifully. MJ Day reflects on her experience directing photoshoots, stressing the continuous learning involved in understanding individual talent and environmental dynamics to capture authentic moments.

00:21:05
Fitness Innovation and Photography Tips

An advertisement for Peloton's Tread Plus with Peloton IQ highlights its innovative fitness technology. Following this, MJ Day provides practical advice for taking better photos, encouraging experimentation with angles, environments, and embracing the process with fun.

00:23:54
Navigating Challenges and the Evolution of SI Swimsuit

MJ Day recounts difficult photoshoot experiences, including extreme weather and politically charged situations, showcasing the resilience required in the industry. She details her career at Sports Illustrated Swimsuit since 1998, discussing the brand's evolution and its role in driving cultural change through increased diversity and representation.

00:40:42
Hair Repair Technology and Championing Diversity

An advertisement introduces K18, a haircare brand focused on revolutionary hair repair. MJ Day discusses her determination to feature diverse models despite industry resistance, reinforcing her belief in celebrating all women's bodies and highlighting proud moments that challenged antiquated perspectives.

00:48:11
Quick-Fire Questions and Ideal Swimsuit Design

MJ Day answers rapid-fire questions on various personal topics. She also describes her ideal swimsuit design: small, complementary pieces that push comfort zones while maintaining confidence and allowing for tanning.

00:54:20
Book Nook: Fantasy and Romance Adaptations

The podcast concludes with a discussion on upcoming adaptations of popular book series like "Fourth Wing" and "The Off-Campus," touching upon the challenges of adapting fantasy elements and the appeal of spicy romance novels.

Keywords

Inclusive Beauty Standards


Celebrating diverse body types, ethnicities, and ages, challenging traditional narrow definitions of beauty.

Sports Illustrated Swimsuit


An iconic publication that has evolved to embrace diversity and inclusivity in its casting and messaging.

MJ Day


Editor-in-Chief of Sports Illustrated Swimsuit, a key figure in championing inclusive beauty.

BMI Limitations


Discusses the inaccuracy of BMI for individuals with high muscle mass, like athletes.

Photoshoot Direction


The art and process of guiding photoshoots to capture authentic moments and diverse beauty.

Fashion Industry Evolution


Changes in the fashion world regarding representation, inclusivity, and challenging norms.

Media Representation


How diverse groups are portrayed in media, focusing on beauty and fashion.

Athletic Physique


Body composition of individuals engaged in regular physical activity, often impacting BMI accuracy.

Book Adaptations


Discussion on challenges and appeal of adapting fantasy and romance novels for screen.

Q&A

  • What are the limitations of using BMI as a health indicator?

    BMI is a simple calculation of height and weight and does not account for body composition, such as muscle mass. This can lead to inaccurate classifications for individuals with significant muscle, like athletes, who may be considered "obese" by BMI standards despite being very fit and healthy.

  • How has Sports Illustrated Swimsuit evolved in its approach to beauty?

    Sports Illustrated Swimsuit has moved from a narrow, traditional definition of beauty to embracing a much more inclusive approach. They now actively feature a diverse range of women, including different body types, ethnicities, and backgrounds, aiming to represent the world's diversity and challenge antiquated beauty standards.

  • What makes shooting athletes for a photoshoot unique?

    Athletes possess a unique mindset characterized by discipline, resilience, and a competitive spirit. This mindset translates well to demanding photoshoots, where they can often push through challenging conditions with a "game day" mentality, making them ideal subjects for demanding shoots.

  • What advice does MJ Day give for taking better photos?

    MJ Day advises taking many photos, exploring different angles and environments, and not being afraid to experiment. She emphasizes understanding your own body and how light interacts with it, encouraging a fun and exploratory approach rather than a rigid formula.

  • What are some of the challenges faced during photoshoots?

    Photoshoots can face challenges like extreme weather (e.g., unexpected cold snaps), logistical issues (e.g., missed flights), and even dangerous situations (e.g., political unrest or local conflicts). Maintaining team morale and adapting to unforeseen circumstances are crucial.

  • How does MJ Day choose photographers for SI Swimsuit?

    The selection involves studying their portfolio, understanding their technical skills with light and shadow, and assessing their personality and values. They need to align with the brand's commitment to diversity and be able to capture a wide range of individuals and body types effectively.

  • What is MJ Day's ideal swimsuit design?

    Her ideal swimsuit is small and complementary, pushing comfort zones while making the wearer feel confident and hot. It would have a cheeky bottom, allow for tanning, and offer adjustable coverage, with colors like red or burnt orange being particularly flattering.

  • What are the key themes discussed regarding book adaptations?

    The discussion touches on the challenges of adapting fantasy novels like "Fourth Wing" due to the complexity of elements like dragons. It also covers the appeal of spicy romance novels like "The Off-Campus" series, with a focus on character development and the "fake dating" trope.

Show Notes

Editor-in-Chief MJ Day started working at Sports Illustrated Swimsuit in 1998. Her journey from assistant to boss is one that includes fighting for what's right, developing her eye, and insisting on representation. We talk the realities of running photoshoots, how to take better thirst traps, MJ's rugby days, the BS of BMI and more.

Support the show by supporting our sponsors!
Peloton: Let yourself run, lift, sculpt, push, and go. Explore the new Peloton Cross Training Tread+ at ⁠https://⁠⁠onepeloton.com⁠
K18: Shop K18 mask at Sephora or get 10% off your first purchase at ⁠https://k18hair.com⁠ with code MAHER

Book Nook:
The Off Campus Series by Elle Kennedy
The Deal by Elle Kennedy
The Deep End by Ali Hazelwood


New episodes of House of Maher release every Tuesday!


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Ilona Spills on Her Sports Illustrated Cover Shoot with Editor-in-Chief MJ Day

Ilona Spills on Her Sports Illustrated Cover Shoot with Editor-in-Chief MJ Day

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