Impatience Is The Downfall To Wealth

Impatience Is The Downfall To Wealth

Update: 2026-02-08
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Digest

This podcast episode delves into the lessons learned from market volatility, particularly the 2022 downturn, emphasizing the importance of patience and long-term investment strategies. The host contrasts the fear-driven decisions of selling during market dips with the benefits of holding onto quality investments, highlighting how many tech stocks have since recovered and reached new highs. The discussion also clarifies concepts like unrealized gains and losses, the significance of tracking cost basis, and the psychological impact of rapid technological advancement on investor patience. A special offer for an Alliant Credit Union Jumbo Savings Account is introduced, providing a competitive APY and NCUA insurance for large deposits, along with details on how to access this offer and the ability to hold accounts in trusts. Finally, the host briefly mentions SecureSave, a company she co-founded, as a valuable benefit for employees and corporations.

Outlines

00:00:00
Market Volatility, Patience, and Investment Lessons

The podcast begins by highlighting the difficulty of remembering market lessons versus the ease of forgetting, using the 2022 market downturn and tech stock implosions as examples. The host stresses the importance of patience, noting that impatience leads to financial mistakes and prevents wealth building. She explains how rapid technological advancements have conditioned society for instant gratification, negatively impacting financial decision-making. The recovery of tech stocks after 2022 is discussed, emphasizing that fear often sounds loudest at the bottom and contrasting the actions of those who sold versus those who held.

00:09:15
Understanding Gains, Losses, and Investor Anxiety

The host discusses recent market upturns, noting that overall diversification means many investors are not performing as poorly as they might perceive. She clarifies the concept of unrealized gains and losses, stressing that money is only truly made when an investment is sold and encouraging listeners to track their cost basis for perspective. The episode acknowledges widespread investor anxiety and explains that while recent movements brought relief, uncertainty will likely return, underscoring the need for a solid investment plan.

00:16:17
Safe Investing and Alliant Credit Union Offer

The golden rule of investing—only investing money not needed for 5-10 years—is reiterated. The host introduces the Alliant Credit Union Jumbo Savings Account, highlighting its liquidity, NCUA insurance up to $250,000, a 3.35% APY, and a $250 bonus for eligible depositors who meet certain criteria and open the account by March 31, 2026. It's also announced that Alliant now allows accounts to be held in living, revocable trusts, directing listeners to MyAlliant.com for the special offer and to be recognized as a "Suzy customer."

00:26:45
Concluding Thoughts and SecureSave Benefit

The host summarizes recent events, including the Super Bowl, Olympics, the Alliant jumbo offer, and market performance. She reiterates her investment philosophy of prioritizing safety over the highest rates and advises continued dollar-cost averaging for quality stocks. The episode concludes by introducing SecureSave, a company co-founded by the host, as a valuable benefit for employees and corporations, directing listeners to SecureSave.com/Susie.

Keywords

Market Volatility


The tendency of a market to experience sharp and unpredictable price changes, often driven by economic events, news, or investor sentiment. Understanding volatility is key to navigating market downturns and recoveries.

Patience in Investing


The ability to remain calm and disciplined during market fluctuations, avoiding impulsive decisions like selling during downturns. Patience is crucial for long-term wealth building and benefiting from market recoveries.

Dollar-Cost Averaging


A strategy of investing a fixed amount of money at regular intervals, regardless of the asset's price. This method helps reduce risk and lower the average cost per share over time, especially during volatile markets.

Cost Basis


The original value of an asset for tax purposes, including purchase price and associated fees. Tracking cost basis is essential for accurately calculating capital gains or losses upon selling an investment.

Unrealized Gains/Losses


The profit or loss on an investment that has not yet been sold. These become realized only upon the sale of the asset, and understanding them helps maintain perspective on investment performance.

Alliant Credit Union Jumbo Savings Account


A savings account for large deposits offering a competitive APY, NCUA insurance up to $250,000, and liquidity. It requires a minimum deposit and offers a bonus for eligible customers who use a specific link.

NCUA Insurance


Federal insurance for deposits in credit unions, protecting depositors' money up to $250,000 per depositor, per insured credit union, for each account ownership category in case of credit union failure.

SecureSave


A company co-founded by the host, offering a valuable benefit for both employees and corporations, accessible via SecureSave.com/Susie.

Q&A

  • What is the main lesson from the 2022 market downturn that the host emphasizes?

    The host emphasizes that patience is crucial. Many investors lost money and trust due to impatience, selling during the downturn. She highlights that holding onto quality investments, even when they drop significantly, can lead to substantial gains when the market recovers.

  • How does the host define "making money" in the stock market?

    The host clarifies that money is only truly "made" when an investment is sold. She distinguishes between the perceived value of an investment (unrealized gains) and the actual profit realized upon selling, urging listeners to focus on their cost basis and actual profits.

  • What is the primary recommendation for investing money that is not needed for several years?

    The host strongly advises investing only money that is not needed for at least five to ten years or longer. This long-term perspective allows investments to weather market volatility and benefit from compounding growth without the pressure of short-term needs.

  • What are the key features of the Alliant Credit Union Jumbo Savings Account being promoted?

    The Jumbo Savings Account offers a 3.35% APY, is NCUA insured up to $250,000, has no lock-up periods (money remains liquid), and requires a minimum deposit of $100,000. Eligible depositors can also receive a $250 bonus if they open the account by March 31, 2026, and meet balance requirements.

  • Why is it important to track your cost basis in investments?

    Tracking your cost basis provides crucial perspective. It helps you understand your actual profit or loss relative to your initial investment, rather than just focusing on the current market value. This prevents emotional decisions based on temporary fluctuations and clarifies your true financial standing.

Show Notes

In this Suze School, Suze explains why it’s better to be patient and wait out the stock market, versus getting out when dips occur.  By being patient, the long term benefits really come through and your wealth can increase.  Plus, Suze announces a great new way for people with larger amounts of money, to protect what they have.


Check out Suze’s NEW website: SuzeOrman.com

Watch Suze’s YouTube Channel

Jumpstart financial wellness for your employees: https://bit.ly/SecureSave

Protect your financial future with the Must Have Docs: https://bit.ly/3Vq1V3G

Get your savings going with Alliant Credit Union: https://bit.ly/3rg0Yio

Get Suze’s special offers for podcast listeners at suzeorman.com/offer

Join Suze’s Women & Money Community for FREE and ASK SUZE your questions which may just end up on the podcast. Download the app by following one of these links:

CLICK HERE FOR APPLE: https://apple.co/2KcAHbH
CLICK HERE FOR GOOGLE PLAY: https://bit.ly/3curfMI

See omnystudio.com/listener for privacy information.

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Impatience Is The Downfall To Wealth

Impatience Is The Downfall To Wealth

Suze Orman Media