DiscoverGrowth Marketing TodayIncreasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)
Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)

Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)

Update: 2020-04-16
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Description

How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google's top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search channel), breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more. Geoff's company Huckabuy works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results.

In episode 87, you'll learn:

  1. What is structured data?

  2. Why is structured data important for SEO?

  3. How can your company get started with structured data?

This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday

Key Discussion Points


  • 3:31 – Geoff's story of how he started Huckabuy

  • 7:04 – The benefits of SEO for B2B companies

  • 12:14 – How can companies get started with SEO?

  • 13:59 – Why is structured data important for SEO?

  • 19:09 – How Concur grew their organic traffic by 70% in six months

  • 21:10 – How can companies get started with implementing structured data

  • 28:07 – Geoff's one piece of advice to businesses about SEO

★ Support this podcast on Patreon ★

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Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)

Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)

Ramli John