Independent fashion brands are changing the sustainability conversation globally, but how can they step up their impact? Often it's smaller brands that are leading innovation, but the bigger ones get the attention. Emerging African designers are well-placed to lead the way on authentic sustainability storytelling, but they need to excite investors from the Continent, as well as the global playing field. How can they amplify their message? Who should be listening? What is the role of fashion education and accelerator programmes on moving this forward?

In this lively discussion with Nisha Kanabar, CEO and founder of curated African fashion platform Industrie Africa, Simone and Clare discuss the necessity of accurate, effective and persuasive communications around sustainability in for fashion SMEs.

This podcast is brought to you by the Ethical Fashion Initiative.

Find out more at https://ethicalfashioninitiative.org/

Our music is from the original production From Kabul to Bamako, music directed by Saïd Assadi.

This podcast was produced with the financial support of the European Union. Its contents are the sole responsibility of ITC Ethical Fashion Initiative and do not necessarily reflect the views of the European Union.

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