The #Metaverse represents a paradigm shift in how we engage with the world. The consumer metaverse can offer a virtual shared space where consumers and brands can interact more immersively.

For enterprises, the Metaverse has the potential to revolutionise product development by simulating real-world physics, allowing for virtual prototyping, design, and testing, before bringing products into the market.

It can also enable new forms of collaboration and innovation, as teams can work together in a shared virtual space.

Watch Madhu Viswanathan, Associate Professor, Marketing, in conversation with Rajesh Dhuddu, SVP & Global Business Head - Blockchain & Metaverse, Tech Mahindra, in this episode of #ISBIndustryInsights.