Industry veteran Sarah Creal on creating a brand for women over 40: 'I was part of the problem'
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Sarah Creal got her start in beauty while working at a Clinique counter. But it wasn't long before Creal was working in product development and marketing at major brands including Bobbi Brown, Tom Ford and Prada Beauty. In 2018, she co-founded Victoria Beckham Beauty with the former Spice Girl herself — she was CEO of that company until 2022.
Then, earlier this summer, she debuted Sarah Creal Beauty, designed for luxury shoppers over 40. Sold direct-to-consumer since its launch, the brand is made up of a tight edit of skin-care and color cosmetics products including a concealer, a brightening and hydrating essence, a lip balm and a priming eye cream.
Next, on September 3, it will debut at Sephora. And on the 10th, it will launch a line of lipsticks.
On this week's episode of The Glossy Beauty Podcast, Creal discusses her decision to launch a brand, her brand's upcoming lipstick and women's ongoing struggle to raise funds for their own ventures.
United States
