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Influencers: The ever-growing billion pound industry

Influencers: The ever-growing billion pound industry

Update: 2021-09-081
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In 2021, influencer marketing is expected to grow to be worth $13.8bn (£10bn). In 2017, the influencer marketing industry was valued at $1.7bn (£1.2bn).

If this is anything to go by, we can expect to see continued growth in the value of influencer marketing, and an increase in the number of people who are earning comfortable incomes from their social media accounts.

Host Ashna Hurynag chats all things to do with influencer culture with influencer expert and consultant Kat Molesworth, one of the co-founders of The Creator Union, representing influencers, bloggers and digital creators. We also hear from digital content creator Monique Monroe, who talks us through her life behind and in front of the camera.

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Podcast producer - Nicola Eyers
Podcast producer - Ana Bates
Interviews producer - Tatiana Alderson
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Music - Steven Wheeler
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Influencers: The ever-growing billion pound industry

Influencers: The ever-growing billion pound industry

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