Influencers are falling into the 'founder mode' trap
Update: 2025-10-27
Description
Creators, beware the founder fantasy! Launching your own brand might seem like the ultimate power move for massive payouts, but most should skip the full-founder plunge. Discover why equity plus royalties or sticking to classic sponsorships often beats the high-risk, uncertain road to becoming the next celebrity mogul. Learn from Prime Hydration's boom and bust: sometimes steady wins the race.
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