Influencing People's Health Choices
Update: 2020-12-02
Description
When it comes to making decisions about our health, we think differently depending on whether the action prevents or detects problems. Dan and Akin squeeze a study which responds to this by investigating differences in what happens when the emphasis is put on potential gains versus losses.
- Research Paper: 'The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior' by Alexander J. Rothman, Steven C. Martino, Brian T. Bedell, Jerusha B. Detweiler and Peter Salovey
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