After some time off, Tyler talks about information overload, the hero’s journey, and Andrew Yang.

Andrew Yang

Andrew Yang is an American entrepreneur, the founder of Venture for America, and a 2020 Democratic presidential candidate. He worked in startups and early-stage growth companies as a founder or executive from 2000 to 2009

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Transcript (Unedited)

Anyways says this year is just flying by and it just really feels like there have been just a serious amount of acceleration in my life and so many peoples it’s Tyler Brian is March, 1st, 2019 and I must say for me at least know it’s for everyone. I feel like everyone. I’m talking too. Anyways says this year is just flying by and it just relatives field like there have been just a serious amount of acceleration in my life and so many peoples lives lately. One of the Interesting things that my girlfriend and I notice that a couple of other people have actually mentioned as well, too, is that it seems like every sentence is just ending with that’s so crazy or that’s wild that no one really knows what to say anymore.

Everyone sort of aware that. Something weird is going on and obviously there’s some stuff happening. The political climate. But I just think overall. We may have hit we may have hit this level of acceleration that. At least seems in a way that. The obviously the amount of information that is being generated is just so fast. Now that I think it’s just so overwhelming for so many of us. And it’s become a little bit cliche to say almost but when we when we look back at ourselves not.

Not that long ago. We just didn’t have to. I don’t know I guess. We’ve always been absorbing so much. You know, so much information at once, but it through this completely different medium and digital this. Completely instant instant gratification, the quick feedback. There’s some you know this is a stimulation in a sense in a kind of information that we haven’t had to deal with before and now you know through through the web through social media there just been this democratization of the ability to create content.

And with that ability and with the population that we have and you know, partly I think just because of some of our individualistic drive to want to share things about ourselves.

We have a lot and a lot of information. And you know in some ways, it almost is like like garbage because. So much of that information can be completely useless. Now there are often times. Amazing gold Nuggets within that information, but Where the value of that is lost is having to find it and you know this is? What I believe in some ways I’ve been working on it for for the last several months at least is trying to Take this ridiculous amount of information. And. Try to distill it. Into just the most important parts. And by doing that, you know in my example, I guess would be here is. Professors lecture. Which many of us have experienced some of them are great some of them weren’t some of them we just had to do.

But. No one really wants to record a lecture and then go back and listen to the whole 3 hours of it and we’ve all had that experience of.

Navigating through content. Specially video and audio along time zone, YouTube clicking through trying to find a spot and where he was talking about, but it’s really difficult to actually find. And so you know what we’ve been trying to figure out is a system that allows people to quickly identify what’s in their video? What’s in their audio and then? What are no, I would say even the good parts of their tax? So that You know it were speeding up the efficiency of understanding what is basically quality content or quality communication and it’s just it’s weird because I’m coming in to do? You know just to have a chat and talk through some stuff and share with whatever who is listening and know when I’m doing this.

I don’t want to be here and talking and like basically talking about my company. Speak. And. You know, I’m not trying it’s this weird. It’s this weird thing when you merge your professional life and really your own personal interest so much and.

You know where what I’m so fascinated in is now basically what I am. Building into a platform that I am done trying to sell which is you know it’s been.

Such a such a crazy journey in such an interesting challenge and I must say you know, I’m looking in to. You know what? Where I am at my own life and interesting when I’m listening to this, this book and experts secrets by Russell Brunson and a lot of people. Maybe in marketing. I know who that guy is and he’s quite a character and he’s quite a successful marketer and really sort of like an underground known marketer, though, and we sort of made his life sort of bootstrapping and basically. New not new honest, I don’t know why I’m saying new ones. But this we like flexible. Quick website development system and they don’t even know we call the website. It’s called Click Funnels and so that’s his big pieces as Funnels and most people have done any marketing and digital marketing or sales.

There is the buyer’s journey. Some people different structures of it. But many people are aware of AIDA – attention interest desire and action and you really need to.

For a final to actually get them to want to purchase something and so Russell Brunson is I would say Teknis to the most extreme, but has done a fantastic job with that by basically building a system where you can quickly develop these funnels and really not have too much technical knowledge and actually do it and I’m really impressed with the way he’s articulated things, I’m not a user of click funnels and I don’t know if I would use it because I actually like building websites.

You know, either well, I’m building, not even a building node JS software platform right now, but WordPress. I would be much happier to use. I think anyways. But the point that I’m trying to bring this back to is is he’s talking about how you structure.

A story and the idea of the heroes journey and even within this year? Do any of this idea of. There’s 2 sides to it. There was the achievement side that the you know, there are hero is looking for externally. But there is also the transformation that is happening internally and he talks about that. It’s very, very interesting and well put out and really makes gives you a couple moments that click in your head when you’re listening to it.

But it comes down to this little 55 parts that basically you can go through to write a story really quickly, it’s really, really interesting. So that The 5 parts that story, and he was actually originally talked by apparently a fantastic screenwriter are. Is a new opportunity that seems good at first? Then there is a change of plans. And then there is third there’s the point of no return. As a major setback. That’s when there’s that they you know moment. You know, Guardians of Galaxy, where everything it looks like the world is over. Everything is done there. Just never going to never going to be able to come back from this time to do that that Hail Mary.

And in the climax and then you know at the climax. Obviously, the biggest obstacle. And you know whether they win that you’re going to going to win that obstacle are going to beat the boss or you’re not going to be the boss.

But you’re going to have the transformation on the inside and sometimes that’s actually the most important part.

And then usually what we we see at the end is always that last 10 minutes, 15 minutes in a movie where you know it’s almost sort of cloudy and. And we see our heroes new life. So I thought that was really interesting and and then you know as a person who maybe takes everything way too seriously.

It was listening to that. That story, In that structure of the story and you know, we’re leading into my own life as many people do and it’s just so interesting how our brains make meaning and how you know, even as I’m listening to him tell the structure of this story. I’m basically molding my own life into those stars. So it’s just so interesting because it almost seemed because you are obviously you’re growing up and you’re just constantly living out.

Heroes journey over and over again and so I feel like you know, I’ve had these 5 points in my own life several times and. You know looking at it, then you think, OK well. I’m probably in one story right now. So where where are you in that story? I’m worried right now, I think. I might be at point of no return working on a new company have another company, you know, investing money in it. Hiring people taking on some risk. And it’s you know it’s one of those do or Die. You have the opportunity to turn back and then you know, right now. I’m in accelerator program. And I’ve told people what I’m working on it. I’m doing this and it’s like no moment that you know, there’s no time to turn back now. And when you look at that OK so if I’m not pointing overturn what comes next major set back So what is that? It’s weird when you. In a mine in my experience anyways like a lot of launch a lot of entrepreneurs and business owners there.

Always in sort of this survival mode and always on alert and I know in my mind went everything seems to be going right or almost.

I would say a little too well. You start to get really, really suspicious of what’s coming your way. And so I don’t know what this will be. It’s just you know it’s it’s it’s power to know, though you know in some ways. And if you know at least look look at life in this way that you know, there are challenges coming. There is going to be major setbacks and there’s going to be problems and you’re going to have to solve them and you’re probably going to have to throw maybe a Hail Ma