Innovation Through Consumer Insights | Ep. 012
Update: 2019-07-18
Description
We interview Colette Matthews, the VP of Innovation and Marketing at Alpha Guardian.
We talk with Colette about how consumer’s unarticulated needs provide the most insight and opportunity for innovation.
Find out how to pinpoint the correct insights to drive innovation for consumers and how foresights and environmental scanning are important to get a glimpse into what consumer’s future needs will be.
What’s on your mind?
Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.
If you enjoyed this podcast – we’d love for you to post a review.
Connect with Ask an Innovator on Facebook and LinkedIn
Learn more about Alpha Guardian
Connect with Colette on LinkedIn & Facebook
All ideas and opinions are Colette’s own and do not necessarily express the views or opinions of her employer.
We talk with Colette about how consumer’s unarticulated needs provide the most insight and opportunity for innovation.
Find out how to pinpoint the correct insights to drive innovation for consumers and how foresights and environmental scanning are important to get a glimpse into what consumer’s future needs will be.
What’s on your mind?
Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.
If you enjoyed this podcast – we’d love for you to post a review.
Connect with Ask an Innovator on Facebook and LinkedIn
Learn more about Alpha Guardian
Connect with Colette on LinkedIn & Facebook
All ideas and opinions are Colette’s own and do not necessarily express the views or opinions of her employer.
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