Show Notes:

In this episode of the Beyond Beauty Podcast, Caroline Klaas, Marketing Director at Henkel Professional, shares her career progression from working in the board office of the CFO to her current role. She discusses her strategic approach to marketing, emphasizing the importance of prioritizing stylists and leveraging influencer relationships. Caroline explores the impact of technology on the industry, advocating for agility in marketing. She also reflects on the significance of passion, purpose, and going the extra mile in one's career, the balance between passion and patience, and adapting to new environments. The episode concludes with thoughts on being present and enjoying life's moments.

About Caroline:

Caroline Klaas is a Visionary Marketer, Creative Strategist, thoughtful leader fostering purposeful growth, and a strong believer in true empowerment & the power of a mindful winning mindset. She currently is the Marketing Director at Kenra Professional.

Kenra joined Henkel's NA Beauty Professional Family in Culver City L.A. back in 2016. Ever since, Kenra has been a key driver for the region’s success - delivering purposeful and profitable growth with its unique brand DNA, its world-class product portfolio, and successful innovations. These qualities have allowed the brand to grow to a >100 Mio$ brand over the last couple of years, becoming Henkel’s No. 1 brand on Amazon & Ulta.

Timestamps:

The start of the interview (00:00:01 )

Introduction and background information about the podcast and the guest.

Caroline's career journey (00:01:10 )

Caroline discusses her unconventional career path at Henkel and her transition from finance to marketing.

Caroline's role in the CFO office (00:02:22 )

Caroline's experience working in the board office of the CFO at Henkel and the diverse projects she was involved in.

Transition to marketing and strategy roles (00:04:20 )

Caroline's transition from the CFO office to working on the group strategy for Henkel and the impact of COVID-19 on her role.

Caroline's role as Marketing Director at Henkel Professional (00:07:41 )

Caroline's current role as the Marketing Director at Henkel Professional, focusing on the B2B and B2C space and the unique approach to marketing.

Leveraging relationships with influencers and brand ambassadors (00:12:01 )

Discussion about the collaboration and relationships with influencers and brand ambassadors in the hair industry.

Product development and technology in the hair industry (00:14:07 )

Exploration of product development, technology, and innovation in the hair industry, including leveraging R&D and technology for marketing.

Impact of technology on marketing and the hair industry (00:17:21 )

Caroline's insights on the impact of technology on marketing, including the challenges and opportunities it presents.

Advice on the importance of passion and surrounding oneself with passionate colleagues (00:20:30 )

Caroline's advice on the importance of passion and finding a supportive work environment.

Purposeful Role (00:20:50 )

Caroline discusses finding purpose in her work and the impact of going the extra mile.

Balancing Passion and Patience (00:22:03 )

The hosts discuss the challenge of balancing passion, drive, and patience in career growth.

Feedback and Learning Journey (00:24:53 )

Caroline shares her experiences with feedback, challenges as a manager, and the learning curve in a new environment.

Being Present in the Moment (00:29:28 )

Caroline emphasizes the importance of being present and enjoying the small moments in life and work.

Continuous Growth and Innovation (00:30:38 )

The hosts discuss the importance of continuous learning, innovation, and not being afraid of failure in personal and professional growth.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands.

https://dilliecreative.com/