Inside Assouline's evolution from a book publisher to a luxury lifestyle brand
Description
Assouline, the publishing house turned luxury lifestyle brand, is celebrating its 30th anniversary this year — but, it seems, it’s just getting started.
Largely driven by Alexandre Assouline — the company’s chief of operations, brand and strategy and the son of its founders — Assouline is in growth mode: In addition to rolling out new product categories and services, it’s expanding its physical footprint and introducing new digital products, including a digital magazine and podcast.
“The library is at the forefront of everything we do; we aim to own the library space as a luxury brand,” Assouline said on the latest Glossy Podcast. “Your library is around you and your life every day, and it says a lot about you. When someone sees your library, they can identify your areas of interest, how you put books together, and the thematics of the books that you purchase and are being gifted to you. It's a place of creativity and inspiration. And we've been in the business of developing things around the library for 30 years.”
Also in the episode, Assouline discusses the company’s plans to “redefine publishing as a luxury experience.” And he shares the brand’s physical expansion plans.
United States
