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Michaela Hallam, Kate Dinsdale and Debbie Dillon

Duration 39’27”, 192kb/s stereo mp3, file size 55.5 MB.

Loudness -16 LUFS.

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Show notes

In this edition, Michaela Hallam, Debbie Dillon and Kate Dinsdale demonstrate how the BBC’s in-house creative agency approaches radio.

They play trails that promote Audio Description for viewers with restricted sight, their Wimbledon 2018 campaign that was much-loved by Chris Evans and the launch of the corporation’s ambitious project to aggregate music, podcasts and radio together in one place, BBC Sounds.

Kate, Debbie and Michaela describe how they achieve consistency of message while creating bespoke executions to fit the sound of each BBC radio service to maximise the effectiveness of their work.

You’ll also hear how BBC Creative works with independent production houses like Mcasso Music and Audio Always, and the team share tips for you if you want to be part of a future production with the agency.

Links

Career opportunities with BBC Creative

Mcasso, responsible for producing the sonic mnemonic for BBC Sounds.

Audio Always, which has contributed to several recent campaigns by BBC Creative.

Credits

Earshot theme by the Tiger Club Band. Voiceover is Elly Fairman at Hobsons.

Views are personal. Steve and the contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.

Comments

• Friday 12 April, 2019, 6 Music pioneers dynamic personalised trails | Earshot writes: […] …and this trail from BBC Creative: […]

From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin