Inside BTS with Tracy McAllister | Behind the Brand
Update: 2025-10-30
Description
IHIL interviews Tracy McAllister, owner of BTS, on their journey from starting as an online shop to an on-location concept store beside-the-sea of Portrush, the relationship between Nordic design and the North Coast, and what to do when styling your own home. Founded in 2014, BTS is an interiors and lifestyle store based on the beautiful causeway coast in Northern Ireland. Celebrating the muted tones and natural textures of the coast, Tracy likes to keep things simple, offering a carefully curated range of furniture, lighting, and homeware from around the world to help you make your house a home.
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