Inside China’s AI-driven media revolution: one sentence prompts, AI content factories, what it means for Western media
Description
Western media companies continue to wrestle with the ethics of utilising AI in the newsroom as concerns continue over how many human journalists will be left in charge. According to a report in Digiday, the Reuters newsroom is now using agentic AI, creating and processing video metadata to cut different edits of video coverage with a human overseeing the final edit and output.
Meanwhile, in mainland China: entire videos output using a one sentence AI prompt, from script to sound and video. A national AI content factory, delivering personalised AI video content for a nation of 1.4 billion people. Craig McCosker, Group Product Manager at the ABC in Australia, discusses his recent experiences at the Asia Pacific Broadcasting Union's Beijing AI Forum. He highlights the shift towards "one sentence production" of media in China, where AI systems can independently handle tasks like scriptwriting and dubbing.
McCosker also discusses his theory of the AI media ladder, detailing five levels of AI autonomy in media production, the Chinese focus on personalized broadcasts and the ethical considerations in AI content creation. You'll also hear of the global race for AI sovereignty, driven by language and cultural specificity, and the potential impact of AI on media ethics and regulation.
Read Craig McCosker's Digital Futures newsletter on LinkedIn: https://bit.ly/DigitalHorizons
Digiday story: Inside Reuters Agentic AI video experiment
Written and produced by Jarrod Watt
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