Inside D’Amelio Brands: Using TikTok clout to fuel a consumer empire
Update: 2023-09-05
Description
Marc D'Amelio rocketed to fame managing the careers of teen influencer daughters, Charli and Dixie. Now Marc is launching D’Amelio Brands to partner with big companies on co-created consumer products endorsed by the TikTok superstars.
In this episode of The Next Stage, Marc shares a vision for building a billion-dollar brand using Charli and Dixie’s digital stardom but also emphasises the importance of authenticity when translating a social media brand into consumer products.
Marc D’Amelio, CEO of D’Amelio Brands, was in conversation with Mark Stenberg, senior media reporter for Adweek, on Venture at Collision 2023.
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