Inside Hearst's New Data Play
Update: 2024-07-02
Description
In a session recorded at the Cannes Lions, Hearst Magazines CRO Lisa Ryan and Jen Dorre join the show to discuss how the publisher is responding to the shifts in advertising to performance-focused channels, including retail media and platforms.
Skip to topic:
- 00:00 Introduction
- 01:36 Realism in Publishing and Growth Strategies
- 04:45 Focus on Audience and Data Utilization
- 07:33 Innovative Ad Products and Consumer Engagement
- 13:03 Challenges and Opportunities in Attribution
- 14:26 The Role of Brand Storytelling
- 16:37 Hearst's Commerce Business
- 18:53 Understanding Consumer Behavior with AI
- 20:39 The Future of Programmatic Advertising
- 24:04 Premium Ad Strategies for Publishers
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