Inside Pixar's Make-or-Break Gamble to Make Toy Story a Hit

Update: 2016-12-12

Description

Computer animated movies are everywhere these days. But in 1995 when Pixar was preparing to release Toy Story, the public had never seen a fully computer-animated movie before. Toy Story was years in the making and for Pixar everything was on the line. This week, Bloomberg Technology's Brad Stone and Pia Gadkari take us back to those final months, when CEO Steve Jobs, CFO Lawrence Levy and Pixar's other employees were racing to finish its first feature film, while also planning an all-important IPO.

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Inside Pixar's Make-or-Break Gamble to Make Toy Story a Hit

#box-pro-ellipsis-173221142364077{-webkit-line-clamp:2;}Inside Pixar's Make-or-Break Gamble to Make Toy Story a Hit

Inside Pixar's Make-or-Break Gamble to Make Toy Story a Hit

Bloomberg

Inside Pixar's Make-or-Break Gamble to Make Toy Story a Hit