Inside Upwave: How CTO George London is Turning Data into Marketing Clarity
Description
In this episode of Leaders in Tech, we sit down with George London, Chief Technology Officer at Upwave, to explore how data and science are transforming the world of brand advertising. From his early career at Bridgewater Associates to leading Upwave’s engineering and data teams, George shares how curiosity, adaptability, and people-centered leadership shaped his journey.
Discover how Upwave brings “science to the top of the funnel”, why George believes AI is underhyped, and what meaningful leadership looks like in today’s tech world.
👉 Topics Covered:
- How Upwave measures brand advertising scientifically
- George’s journey from Philosophy to CTO
- Leadership lessons in managing technical teams
- The transformative power of AI
- Why meaningful work and relationships drive long-term success
📍 Guest: George London, CTO at Upwave
📍 Host: David Mansilla, Founder of ISU Corp
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