Inside the Buyer's Mind: Keys to Getting Your Invention Into Major Retail

Update: 2025-10-02

Description

In this National Inventor Club session, Brian Fried spoke with retail veteran Michael (Mike) Stancill, Business Development Manager at Central Garden & Pet and former buyer for PetSmart and Sprouts Farmers Market. With over 30 years of retail experience, Mike gave inventors an inside look at how product pitches are evaluated and what it takes to get on store shelves.

💡 Highlights & Key Takeaways:

What buyers really look for when reviewing product pitches
How to prepare for meetings with major retailers
The importance of aligning your value proposition with retailer goals
Lessons learned from reviewing thousands of product proposals
A real example: the “Buy The Pound” custom pet food machine pitch—what worked and what didn’t
How inventors can position themselves for partnerships with manufacturers and buyers

This session delivered actionable advice for inventors, entrepreneurs, and product creators who want to succeed in retail.

Watch the full episode here: https://youtube.com/live/qzi0sFNyVFM?feature=share

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