Inside the Rise of CORTIS: HYBE’s Next Big Bet
Update: 2025-11-30
Description
HYBE is back with a brand-new group — CORTIS — and the internet is already buzzing. In this episode, we break down everything that’s been revealed so far: the concept, the strategy behind the launch, and why this debut is very different from what HYBE has done before.
From fandom-building tactics to global positioning, we unpack what CORTIS means not just for HYBE, but for the future of K-pop debuts as a whole. Is this a long-term brand play? A market disruption move? Or HYBE betting big on a completely new format?
If you love K-pop and the business behind it, this episode is your backstage pass.
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