Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now with Ryan Alford," Ryan interviews Dan Jamieson, CEO of Icons.com, about the booming sports memorabilia market, with a focus on soccer collectibles. Dan shares how Icons.com leverages scarcity and exclusivity—especially with signed items from legends like Messi and Maradona—to drive value. The discussion covers Dan’s personal journey, the evolution of Icons.com, the importance of authenticity, and the company’s global reach, including recent expansion into the U.S. The episode highlights how passion and strategic partnerships create lasting value for collectors worldwide.

TAKEAWAYS

• Overview of the collectibles market, particularly sports memorabilia.


• The concept of scarcity and its impact on value (Veblen effect).


• Dan Jamieson's personal journey and passion for collectibles.


• The evolution and growth of Icons.com as a leading memorabilia retailer.


• Strategic partnerships with major sports organizations and clubs.


• The significance of high-quality, exclusive memorabilia.


• The contrast between high-demand items from limited signers versus mass-signed memorabilia.


• The global reach of soccer memorabilia and its increasing popularity in the U.S.


• The logistical challenges of managing and shipping signed items.


• Future trends in the collectibles market and the role of digital marketing.